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Services

Q: What kind of services do you offer?

For a full list of my services, please visit the individual service pages. What it boils down to is 3 main areas:

Branding
This includes logo design for startups, brand refreshes, graphic standards manuals, stationary design and complete brand identity systems.

Illustration
Clothing, posters, games and packaging are just a few examples of what can be illustrated.

Package Design
Whether you’re looking for beer label design, product packaging or something entirely custom, you’ve come to the right place.

Visit my Portfolio Page for examples of past work and inspiration for your project.

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Q: Why should I choose you over the competition?

I’m passionate about helping your brand succeed and have the experience to make sure it happens. I’ve worked as an in-house designer for large corporations, at an ad agency and as a freelancer. The combined learnings from these three worlds gives me the ability to provide unique insights and a streamlined process that won’t be found elsewhere.

My offerings are also unique because of the combination of design with illustration. Most freelancers only offer one of these services, which means you’ll need to source multiple creatives. The end result is often a disjointed look. I’m able to seamlessly incorporate illustration into your design projects for a cohesive result.

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Q: Do you do small projects?

Yes! No project is too small or too large. Just because the project is small, doesn’t mean it shouldn’t be designed to the highest standards.

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Q: Do you handle printing as well?

Absolutely. In addition to working as a freelancer, I have years of in-house experience managing print production for large brands like The Keg Steakhouse + Bar and ListenUP Canada. This has allowed me to develop a network of printers and suppliers for all of your production needs.

Printing does come at an additional cost outside my design fees so please make sure to let me know beforehand if you require printing services.

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Q: How do I get started?

Easy – just click the button below and submit the contact form.

Process

Q: What is your design process like?

In general, projects unfold in the following way:

  1. Initial Meeting/Call
  2. Quote/Proposal to Client
  3. 50% Payment
  4. Research, Brainstorming and Initial Concepts
  5. Client Review
  6. Revisions to Creative
  7. Final Payment
  8. Final Files Provided

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Q: Can we talk on the telephone or in person?

Absolutely. If you’re in the Toronto area I’d love to sit down with you for a coffee and discuss your design needs and answer any questions you may have. For those of you that aren’t local, we can setup a time to talk on the phone or over Skype. It really comes down to whatever you are most comfortable with.

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Q: How long will my project take to complete?

Timing varies from project to project based on the scope of work and client needs. I will of course, always do my best to work within your schedule. Once we’ve agreed on a deadline I will work night and day to ensure that all work is completed on time.

Q: What file types do you provide?

I provide all hi-resolution file formats you’ll ever need including eps, jpg and pdfs. If there’s anything specific you need please let me know and I’ll make sure it is provided. I’m also happy to work with your printers, web developers and other suppliers to make sure they are getting all artwork to the required specifications.

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Q: What software do you use?

I use the latest Adobe Creative Cloud software which includes Illustrator, Photoshop and InDesign. The are the industry standard and will ensure that all files I create will be compatible with printers, designers and anyone else who works on your brand.

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Pricing & Billing

Q: What are your rates?

I wish there was a quick answer for this, but every design project has its own variables that effect the price.

There are two types of billing depending on the project:
a) Fixed Rate – per-project price, pre-determined at the start of a project
b) Hourly Rate – billing based on the time spent on your project

I offer free, no-obligation quotes and pride myself on being transparent with pricing. All fees are discussed and agreed upon before starting a project, which eliminates any surprises.

Q: How much do you charge to design a logo?

Pricing is set on a project-by-project basis and is determined by the clients needs. I work with companies ranging from small startups to larger corporations and will work with you on a price that fits your budget.

The best way to find out the accurate cost would be to fill out my Logo Design Questionnaire, which gives me all the information needed to provide a quote. Once you’ve submitted this a quote will be sent over within 24 hours.

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Q: What are your billing policies?

For all projects I require 50% payment before starting the job and the remainder upon providing the final hi-res files. In terms of forms of payment, I am flexible and accept Cheques, Paypal or E-transfers.

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Q: What if I am not satisfied with the work?

Before a project has even started I am working hard to prevent this from happening.  This is done by asking questions, a lot of questions and really making sure that I have a complete understanding of your needs. In most cases when a client is unhappy it comes down to bad communication. I take pride in having a process that works and keeps everyone on the same page for the entirety of the job.

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Q: Do you offer package deals?

The short answer is no, but the long answer is yes. I don’t offer preset design packages as every clients needs are different and a one-size-fits-all solution would be very limiting. Instead, I always provide the best price possible based on your requirements. The larger the scope of work, the better rate I am able to offer.

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General

Q: Why do I need a graphic designer?

A good graphic designer offers an in-depth knowledge of the principles of design and has the software skills to bring ideas to life. Experienced designers will be able to provide insights into your business and how to best achieve your goals through quality design. simply put, if you want your business to have a professional look and feel then you will need to have it developed by a professional.

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Q: What are the different types of logos?

The following examples are a starting point to help understand the different types of logos that can be created for your brand. Not all of the examples were created by me, as they are merely meant to show you the possibilities rather than to be portfolio pieces.

Wordmarks (Type Only):wordmark-logo-examples

Iconic (Illustrative):iconic-logo-examples

Monogram (Initials):

monogram-logo-examplesBadge (Emblem):

badge-logo-examplesMascot (Character):

mascot-logo-examples

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Q: Do you provide photography?

Yes, I can source stock photography or book a photoshoot based on what’s right for you and your budget. If photography isn’t a good fit for the project we can also look at illustrative solutions.

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Q: What is the difference between a logo and a brand?

The most simple way to explain the difference is that a logo is a single graphic element within a brand, whereas a brand is the complete identity of a company.

“A brand is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic.” – Margie Clayman

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Q: Why do I need a brand guidelines manual?

Start-ups are just starting up and often the decision makers have limited experience working with designers. They know the elements that need to be created for the brand like the logo, stationary, website, etc., but aren’t totally sure how it all comes together. This is where brand guidelines comes in! Also commonly referred to as a “style guide”, “graphic standards manual” or “brand bible”, it is the master document that gathers and defines all of the different elements within a brand and explains how to create new materials that are on brand. If developed correctly, a strong brand guidelines manual will allow any designer to seamlessly develop new artwork for your company.

In a perfect world the standards manual should be developed immediately after the logo has been finalized or when an established business is re-branding. Unfortunately it often takes companies years to realize that their marketing materials are becoming disjointed and that the look and feel differs from one piece to the next. It’s a common mistake, but not the end of the world. A talented designer can come in and develop a brand manual at any stage of company’s life that will correct their trajectory moving forward.

Read my blog post on The Importance of a Brand Guidelines Manual for more information.

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