Total Backyard Living
Based out of Ottawa, The Bin Lad is a company that supplies short-term rental of landscaping bins. The client felt that the construction/bin rental industry has a very cold and unapproachable look and wanted to develop their identity to be fun and inviting. It was out of these requirements that The Bin Lad mascot was born. He is featured on all of their trucks, bins and branding to bring personality and to make the brand more recognizable. The project featured the design of a custom monogram logo, an accompanying mascot character and a full set of corporate stationary.