The Fly Barn (Doral, Florida)
Brand Identity, Logo Design
Located in Florida, The Fly Barn is a retail store that specializes in selling fly fishing reels, lures and other equipment. The storefront has been converted to look like an old barn, using reclaimed wood boards and vintage decorations. The task was to create a logo and brand identity that matched the personality of the building and still looked like a fishing store.
In order to accomplish this, I created a rustic, hand drawn wordmark logo that incorporated a fly fishing lure into the lettering. It is comprised of simple colours, with the classic barn board red at the centre of the colour palette. An alternate badge or emblem was also developed for merchandise and standalone applications.