After a long hiatus from the blog, I'm back at it and happy to share with you a case study of my logo for Twil Travel. To give you some background, the project was led by a branding agency, Jackson Wynne (JW), who developed…
Just in time for Christmas, I bring you the final segment of my "Rebranding Santa Series". I'll be taking you through the full brand identity, which includes a mobile application and a cutting edge delivery system. To get started, lets recap…
Thanks for tuning in to the second part of my series on Rebranding Santa Claus. If you haven't already, check-out Part 1: The Creative Brief to get a better understanding of the project and target goals. In this segment we will be looking…
I'm often asked what my process is for developing logos and brand identities. Instead of showing you through past projects, I'm going to be working through a 'mock' brand identity from start to finish. Since it's December, I figured what better topic to…
In an age of computers, there are millions of people out there calling themselves designers and offering logo design services. The real question is how many of them know what makes a great logo design? There’s no perfect formula to…
If you’re like most start-ups, your branding was built in bits and pieces by a number of suppliers. One designer may have built your logo, but a separate developer created your website and a third freelancer created your marketing collateral. You have usable materials and you’re selling a product/service, but do you have a brand?
Over the past year I have been fortunate enough to work with Ontario craft brewer, King Brewery, to rebrand their business. Their new company, which is called Barn Door Brewing Co., is planned to relocate to rural Uxbridge, where they will repurpose an old barn built in 1876. The vintage structure is the centrepiece of the new operation and was my inspiration for the design of the Barn Door logo.
One of the first questions potential clients and other designers usually ask me is what my design process is like. This series of graphic design case studies is aimed at answering that question. You’ll get a behind-the-scenes look at the development of my design and illustration projects from the concept stage right through to production.
In this first instalment we’re going to be looking at the Oktober Fest beer label that was created for the Barn Door Brewing Co. This was the first label I designed for them and really set the tone and style for the entire series. Lets get started!