If you ask almost any designer who their biggest critic is they will likely tell you it is them. I know this is definitely true for myself. I’m hypercritical of my own work and without a client to sign-off or a budget to restrict my hours, where do the revisions end! The second thing that goes hand-in-hand with this is that because I am a designer, I can’t justify hiring a second party for something I could do myself. As a result of this, I have spent 3 years slowly working away on my logo, sometimes walking away from it for months out of frustration. Along the way there have been more iterations than I can count, but I have finally reached a design that I am happy with and wanted to share my personal logo design case study for your inspiration!