Back when I was still in school at Humber College we were given the task of revamping the identity for an existing Ontario-based hotel. The hotel I chose was the Woodlawn Inn in rural Cobourg Ontario, which features Victorian architecture and high end services.
If you ask almost any designer who their biggest critic is they will likely tell you it is them. I know this is definitely true for myself. I’m hypercritical of my own work and without a client to sign-off or a budget to restrict my hours, where do the revisions end! The second thing that goes hand-in-hand with this is that because I am a designer, I can’t justify hiring a second party for something I could do myself. As a result of this, I have spent 3 years slowly working away on my logo, sometimes walking away from it for months out of frustration. Along the way there have been more iterations than I can count, but I have finally reached a design that I am happy with and wanted to share my personal logo design case study for your inspiration!
One of the first questions potential clients and other designers usually ask me is what my design process is like. This series of graphic design case studies is aimed at answering that question. You’ll get a behind-the-scenes look at the development of my design and illustration projects from the concept stage right through to production.
In this first instalment we’re going to be looking at the Oktober Fest beer label that was created for the Barn Door Brewing Co. This was the first label I designed for them and really set the tone and style for the entire series. Lets get started!