We were approached by ECHOtape, a large North American commercial tape manufacturer, to refresh their brand identity and package design. They are family run and have been producing specialty tapes for the manufacturing and construction industries for over 45 years. As with many heritage brands, ECHOtape felt their branding had become outdated and disjointed. Above all, they needed a fresh approach to their brand identity that would highlight the core values that had helped their company grow.
What we did