Located in the 400-person village of Edgerton, Ribstone Creek is a craft brewery deeply rooted in the local community. They are known across the Prairies for their award-winning beer and creative brewing projects. One of these projects was the Prairie Pirate series. It was centred around a fictional character that robbed ingredients from other breweries to brew collaboration beers. We were engaged to develop the Prairie Pirate character and to translate the concept to a series of beer label illustrations, social comics and apparel. The comics acted as a visual storytelling device for each brew and were deployed to social media to promote the launch.
What we did
Beer Label Illustrations