Case Study: Ribstone Creek Brewery

The challenge

Located in the 400-person village of Edgerton, Ribstone Creek is a craft brewery deeply rooted in the local community. They are known across the Prairies for their award-winning beer and  creative brewing projects. One of these projects was the Prairie Pirate series. It was centred around a fictional character that robbed ingredients from other breweries to brew collaboration beers. We were engaged to develop the Prairie Pirate character and to translate the concept to a series of beer label illustrations, social comics and apparel. The comics acted as a visual storytelling device for each brew and were deployed to social media to promote the launch.

What we did

Character Development
Beer Label Illustrations
Social Promotion
Apparel Design

Prairie pirate beer label illustration series

prairie pirate beer label concept sketches

Our Approach

To create the Prairie Pirate character we drew inspiration from the Old West. The result was a rugged and mysterious outlaw that traveled across the Prairies on a beat-up steam locomotive, robbing and brewing as he went. We used a gritty, textured illustration style to add character to the beer labels and to create a vintage feeling consistent with the theme.

Prairie pirate beer label illustrations

It has been a pleasure to work with Grant. Bringing an idea to life is no easy task, but Grant is able to do this with ease. From concept to finished product, Grant is professional, solves problems, provides timely updates and is incredibly adaptable. We are thrilled with the work completed and are excited for future projects with Grant!

– Mark Boulter, Marketing Directory | Ribstone Creek (Edgerton, Alberta)
Prairie pirate cowboy on raft beer illustrations
priaire pirate social media comic storyboard
Prairie pirate apparel illustration concepts

Apparel Design

Another aspect of the Prairie Pirate series was to develop a line of apparel. We created a series of concepts sketches that paired traditional western and brewery imagery. The top designs were then refined for screen-printing and the result was a gritty line of apparel, consistent with the Prairie Pirate beers.

prairie pirate train bottle apparel illustration

Our Work

Show Me:

Everything
  • Everything
  • Branding
  • Digital
  • Illustration