Let’s face it: being the owner of a small business or start-up is no easy task. But although there are endless factors that go into the smooth running of a successful business, none are more important than the building of a brand your customer base and target audience will respond to. So given how important pro-branding is in the era of social media, why is it that so many business owners still have reservations about hiring a branding studio? The most notable is cost, of course, as well as a lack of understanding as to what a branding studio can actually accomplish.
Fact: branding is a key investment rather than a peripheral one which is nonetheless often overlooked. If cost is your main reason for holding out, it’s important to consider that hiring a branding studio can actually end up saving you funds in the long run by creating a strong brand that works to increase sales and build your business.
Not convinced? Here are 5 reasons you should strongly consider hiring a branding studio:
1. An outside perspective
Even if you have an internal marketing team or someone on staff tasked with marketing, rebranding isn’t the type of undertaking that can be successfully accomplished internally. Branding requires big-picture strategic thinking, and it is typically not realistic to expect an internal team to be capable of objectively assessing the brand they’ve helped to develop. That’s where an outside, unbiased perspective can come in real handy.
2. Creative minds at your disposal
When you choose to hire a branding studio, you are opting to compel a bunch of highly creative minds to spend their time and energy collaborating on your brand. Branding studios often have skilled writers and designers, among other powerful in-house talent. Having creatives ready to work with you on campaigns, materials, and strategies is nothing short of a superpower.
3. Cross-industry expertise
While an internal team is limited to learning from their own mistakes, it’s common for branding studios to work across diverse industries, gleaning invaluable knowledge as they go. And typically, knowledge gained from working in one industry can be very helpful to working in another. Translation: your business becomes a more knowledgeable entity just by virtue of working with a branding studio.
4. A consistent narrative
Many organizations that hire branding studios lack consistency in their branding efforts, and can even have different facets of their brand working against one another. A great branding studio knows that consistency is vital to any successful approach to branding—from your name, to your logo, message, tone, personality, website design, and much more.
5. Long-term brand management
The value of hiring a branding studio will remain long after the launch of a new brand, and you can expect all your marketing efforts to be more effective and thus less costly moving forward. In addition to being highly cost effective, the right branding studio can be an invaluable partner in the long term. Why? Because no one else will know your brand better than the studio that works with you to bring it to life. With this level of familiarity, a branding studio can create powerful marketing campaigns that really work.
Your brand is your company’s most significant asset, which is why partnering with a seasoned expert is integral for any budding business!
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”