Bobshire

The challenge

In an oversaturated market, Bobshire needed to standout from the pack as top-tier branding agency. At the project launch, the goals were to establish a brand presence for this new studio and to communicate Bobshire’s core values.  

What we did

Brand Identity
Brand Guidelines
Responsive Website Design

bobshire brand identity system

Our Approach

Because Bobshire wanted a high-end look, we kept the branding very clean, minimal, and modern. Unlike most brands, we limited the amount of content and used the power of whitespace to create a sense of luxury. Furthermore, a neutral colour palette was established for the core branding. As a result, the vibrant case studies really popped against the softer visual system.

bobshire brand guidelines manual
bobshire agency responsive website design
bobshire agency portfolio website

 

Safesite

The challenge

Safesite launched in 2014 with a goal of making construction and heavy industries safer through their mobile app. Like many startups, they started with a placeholder brand identity that was never intended to be a long-term solution. That’s where Grant Burke came in. We were tasked with refreshing the existing visual system to bring it up to standards with their revolutionary product. One of the big challenges was to make the branding appealing for both the construction end-users and tech investors.

What we did

Brand Identity Refresh
Image Library Development
Brand Guidelines Manual
Website Design
Mobile App UI & UX Design
Marketing Collateral
Office Signage
Investor Pitch Deck

Safesite logo design and visual identity

Our approach

The solution we developed focused on pairing masculine and industrial elements with modern typography, whitespace and a clean colour palette. This created a strong, but refined look that appealed to Safesite’s two target groups.

We started with a strong logo that pairs customer typography with a simple, but memorable monogram icon. The square shape works perfect on the app/social icons and the stacked segments of the “S” give a nod to the construction industry.

Safesite brand guidelines manual
Safesite responsive website design

Mobile App Design

When Safesite approached us to re-design the mobile app, they already had a large userbase that was actively using their software in the field. We strategically designed the new interface to respect the existing flow, while improving the experience and applying the new branding. The result was an app that looked more professional, but felt familiar to Safesite’s loyal users.

Safesite mobile app ui and ux design
Safesite mobile app interface artboards

ShiftRight

The challenge

ShiftRight is a Toronto-based consulting business focused on guiding large organizations through restructuring, leadership development and cultural change. As the company grew from a one-woman operation to a firm, their branding needs also expanded. Equally as important, ShiftRight needed to be seen as an innovator in their industry and stand out from their competitors. They needed a modern brand identity, responsive website design, and a user-friendly pitch deck.

What we did

Brand Identity
Stationary
Responsive Website Design
Presentation Deck
Proposal Template

Shiftright brand identity design system

Our Approach

Because ShiftRight’s business is centred on change, we wanted to portray the the concept of transformation in the branding. This was achieved through a vibrant blue-to-green gradient paired with bright and uplifting imagery. The result was an eye-catching identity that helped the brand portray their experience and out-of-the-box solutions to difficult business challenges. Finally, we extended the visual system to a report templates and a pitch deck to make day-to-day operations more efficient.

shiftright responsive website design

I had the pleasure of working with Grant during the development of my company brand/website. I was thoroughly impressed with his creative designs and his accommodating nature. He has a genuine desire to ensure his clients’ expectations are not only met but are exceeded!  He is flexible and goes above and beyond to get the job done. With minimal guidance he was able to materialize a brand identity that accurately reflected what I had envisioned. I would highly recommend his services!

– Aymen Dewji, Managing Partner | ShiftRight (Toronto, Ontario)
shiftright pitch deck powerpoint design

ECHOtape

The challenge

We were approached by ECHOtape, a large North American commercial tape manufacturer, to refresh their brand identity and package design. They are family run and have been producing specialty tapes for the manufacturing and construction industries for over 45 years. As with many heritage brands, ECHOtape felt their branding had become outdated and disjointed. Above all, they needed a fresh approach to their brand identity that would highlight the core values that had helped their company grow.

What we did

Brand Refresh
Brand Guidelines
Package Design
eCommerce Website
Marketing Collateral

Echotape brand identity system
echotape icon set design

Our Approach

Because of ECHOtape’s long history, our strategy was to leave the core elements that have strong brand recognition and focus on the way they were implemented. We took all of the disjointed pieces and transformed them into a cohesive visual system with clear rules for easy execution. The system included refined typography, a signature icon set, and signature photography styles that highlighted the products and people of ECHOtape.

echotape responsive website design

echotape ecommerce website design

echotape packaging design

Package Design

ECHOtape’s package design was a key element of the brand refresh. As one of the industry’s leaders for innovation, they needed packaging that accurately reflected the quality of their products.

In order to achieve this, we redesigned the tape labels to be clean, modern and very legible. An emphasis was placed on hierarchy and making the product information more digestible. Furthermore, we developed a modular system that had the flexibility to handle all of the content variations across ECHOtape’s product lines. This made the production of the new labels very efficient and cost-effective.

echotape tradeshow booth display

Choosing to work with Grant was one of the best decisions I have made. No matter what kind of project I throw his way, from web design to traditional print, he is always insightful and this is reflected in the quality of the work.

– Risa Edelstein, Marketing Director | ECHOtape (North America)

Magic Waters Brewpub

The challenge

Faced with the challenge of penetrating an oversaturated craft beer market, the Florida-based brewpub approached us to develop a unique brand identity. They wanted an identity that would match the rustic vibe of the restaurant’s interior, while still feeling interesting, approachable and memorable.

What we did

Brand Identity
Mascot Illustrations
Beer Logos
Brand Guidelines
Website Design & Development
Social Media Templates

magic waters restaurant brand identity system
magic waters palm tree beach illustration

Our Approach

Our solution included a complete series of brewery/restaurant themed character illustrations paired with rustic imagery. We developed eye-catching logos for over a dozen beers, a user-friendly website and social templates to make promotion upcoming events and specials easy-breezy.

Magic Waters brand illustrations
magic waters brewery business cards
magic waters brewery responsive website design
Magic waters beer logo illustration set