Ridley College Houses

The challenge

Ridley College, a private school in St. Catherines, Ontario, with over 100 years of history. Part of their culture includes student houses (yes, like Harry Potter), and each house has its own theme, colours, and mascot. Although the houses have a long history, proper mascots were never developed and over time, the style and quality of the various houses became very inconsistent. In order to resolve this, Ridley hired Grant Burke to conceptualize and design a new set of mascot illustrations that matched their current values.

What we did

Concept Development
Mascot Logo Design
Character Illustration

Ridley College House Mascot Logos
Ridley Crocodile Mascot Hoodie Illustration

Our Approach

When creating the mascots for Ridley College, we knew that consistency would be very important and started by developing the overall style. We landed on a bold and modern style that had just the right amount of detail to make application of the logos very simple. Some of the houses are for younger students so we focused on making all of the mascots full of personality, but not overly intimidating or fierce looking. 

Ridley bear and wolf mascots
Ridley Knight and Bandit Mascot illustrations
Crocodile House Mascot Logo Illustration

Comrade Brewing Co.

The challenge

Comrade Brewing Co., the Denver-based craft brewery, approached us to translate the personality of their Soviet themed brand to beer cans and apparel. They challenged us to create unique illustrations that put a beer / brewery twist on the commonly used USSR imagery. The designs needed to be memorable, punchy, and something craft beer aficionados would want to hand on to. 

What we did

Beer Can Design
Packaging
Apparel Illustration

Comrade Brewing Crowler Can Design
Comrade Brewery Beer Can Illustration
Comrade Brewery Concept Sketch Drawings

Our Approach

In an effort to make both the apparel and Crowler can designs collection-worthy, we created bold illustrations using the red and yellow colours commonly found in Soviet propaganda posters. The illustrations utilized a hand-drawn aesthetic and solid blocks of colour for a truly memorable result.

Comrade Brewery Superpower IPA Shirt Illustration
Comrade Brewing Elk Shirt Illustration

Tentrax

The challenge

Tentrax produces lightweight, compact and agile camping trailers built tough in order to be pulled through tough off-road (and on-road) trails. Tentrax prides itself in allowing people to truly go anywhere they want, yet have a safe and comfortable place to sleep. We were tasked with bringing the brand to life in a way that not only appeals to the off-road demographic, but also feels approachable for the casual customer, just looking for a compact camping trailer.

What we did

Brand Identity
Product Illustrations
Marketing Collateral
Email Marketing Templates
Brand Guidelines
Apparel Illustration

Tentrax Branding Visual System Design
Tentrax business card design

Our Approach

With the branding for Tentrax, we focused on the feeling of both exploration and freedom. We were able to combine both the compass & tire for a monogram that makes it that Tentrax really does you give you the freedom to explore anywhere.

The use of bold colours and typefaces allows the branding to stand on its own in an overly saturated market without feeling out of place.

Tentrax Vehicle Wrap decal design

Tentrax T-shirt badge Illustration

Apparel

An important part of the project was developing apparel that Tentrax trailer owners would be proud to wear. We created a unique and simple badge logo for hat upholstery and an illustrated t-shirt that captured the adventurous nature of the brand and its customers.

Tentrax Hat Badge Design
Tentrax Tradeshow Retractable Banner Design

Safesite

The challenge

Safesite launched in 2014 with a goal of making construction and heavy industries safer through their mobile app. Like many startups, they started with a placeholder brand identity that was never intended to be a long-term solution. That’s where Grant Burke came in. We were tasked with refreshing the existing visual system to bring it up to standards with their revolutionary product. One of the big challenges was to make the branding appealing for both the construction end-users and tech investors.

What we did

Brand Identity Refresh
Image Library Development
Brand Guidelines Manual
Website Design
Mobile App UI & UX Design
Marketing Collateral
Office Signage
Investor Pitch Deck

Safesite logo design and visual identity

Our approach

The solution we developed focused on pairing masculine and industrial elements with modern typography, whitespace and a clean colour palette. This created a strong, but refined look that appealed to Safesite’s two target groups.

We started with a strong logo that pairs customer typography with a simple, but memorable monogram icon. The square shape works perfect on the app/social icons and the stacked segments of the “S” give a nod to the construction industry.

Safesite brand guidelines manual
Safesite responsive website design

Mobile App Design

When Safesite approached us to re-design the mobile app, they already had a large userbase that was actively using their software in the field. We strategically designed the new interface to respect the existing flow, while improving the experience and applying the new branding. The result was an app that looked more professional, but felt familiar to Safesite’s loyal users.

Safesite mobile app ui and ux design
Safesite mobile app interface artboards