Ridley College Houses

The challenge

Ridley College, a private school in St. Catherines, Ontario, with over 100 years of history. Part of their culture includes student houses (yes, like Harry Potter), and each house has its own theme, colours, and mascot. Although the houses have a long history, proper mascots were never developed and over time, the style and quality of the various houses became very inconsistent. In order to resolve this, Ridley hired Grant Burke to conceptualize and design a new set of mascot illustrations that matched their current values.

What we did

Concept Development
Mascot Logo Design
Character Illustration

Ridley College House Mascot Logos
Ridley Crocodile Mascot Hoodie Illustration

Our Approach

When creating the mascots for Ridley College, we knew that consistency would be very important and started by developing the overall style. We landed on a bold and modern style that had just the right amount of detail to make application of the logos very simple. Some of the houses are for younger students so we focused on making all of the mascots full of personality, but not overly intimidating or fierce looking. 

Ridley bear and wolf mascots
Ridley Knight and Bandit Mascot illustrations
Crocodile House Mascot Logo Illustration

Comrade Brewing Co.

The challenge

Comrade Brewing Co., the Denver-based craft brewery, approached us to translate the personality of their Soviet themed brand to beer cans and apparel. They challenged us to create unique illustrations that put a beer / brewery twist on the commonly used USSR imagery. The designs needed to be memorable, punchy, and something craft beer aficionados would want to hand on to. 

What we did

Beer Can Design
Packaging
Apparel Illustration

Comrade Brewing Crowler Can Design
Comrade Brewery Beer Can Illustration
Comrade Brewery Concept Sketch Drawings

Our Approach

In an effort to make both the apparel and Crowler can designs collection-worthy, we created bold illustrations using the red and yellow colours commonly found in Soviet propaganda posters. The illustrations utilized a hand-drawn aesthetic and solid blocks of colour for a truly memorable result.

Comrade Brewery Superpower IPA Shirt Illustration
Comrade Brewing Elk Shirt Illustration

Tentrax

The challenge

Tentrax produces lightweight, compact and agile camping trailers built tough in order to be pulled through tough off-road (and on-road) trails. Tentrax prides itself in allowing people to truly go anywhere they want, yet have a safe and comfortable place to sleep. We were tasked with bringing the brand to life in a way that not only appeals to the off-road demographic, but also feels approachable for the casual customer, just looking for a compact camping trailer.

What we did

Brand Identity
Product Illustrations
Marketing Collateral
Email Marketing Templates
Brand Guidelines
Apparel Illustration

Tentrax Branding Visual System Design
Tentrax business card design

Our Approach

With the branding for Tentrax, we focused on the feeling of both exploration and freedom. We were able to combine both the compass & tire for a monogram that makes it that Tentrax really does you give you the freedom to explore anywhere.

The use of bold colours and typefaces allows the branding to stand on its own in an overly saturated market without feeling out of place.

Tentrax Vehicle Wrap decal design

Tentrax T-shirt badge Illustration

Apparel

An important part of the project was developing apparel that Tentrax trailer owners would be proud to wear. We created a unique and simple badge logo for hat upholstery and an illustrated t-shirt that captured the adventurous nature of the brand and its customers.

Tentrax Hat Badge Design
Tentrax Tradeshow Retractable Banner Design

Barn Door Brewery

The challenge

When Barn Door Brewing came to us, they had just changed their name and were heading in an entirely new direction with the business. With the rebrand, came a move from the city to a farm property in rural Uxbridge. The brewery had award-winning recipes from the former brand, but a small customer base and little-to-no brand recognition. We needed to convince customers to try the product and then the beer would do the rest.

What we did

Logo Design
Stationary
Beer Label Design & Illustration
Sell Sheets

barn door brand identity system
barn door beer can designs

Our Approach

We knew that Barn Door had great beers, but that wouldn’t matter if we couldn’t get consumers to try their products. Thus, we developed a branding system full of hand-drawn illustrations that leveraged the farm-theme of the physical location. Wood texture paired with bright colours gave the branding personality without making it dull like many vintage-looking companies. Furthermore, each beer label design made use of custom dielines with illustrations expanding beyond the traditional rectangular shape.

barn door beer label design series
barn door beer label illustrations

Ribstone Creek Brewery

The challenge

Located in the 400-person village of Edgerton, Ribstone Creek is a craft brewery deeply rooted in the local community. They are known across the Prairies for their award-winning beer and  creative brewing projects. One of these projects was the Prairie Pirate series. It was centred around a fictional character that robbed ingredients from other breweries to brew collaboration beers. We were engaged to develop the Prairie Pirate character and to translate the concept to a series of beer label illustrations, social comics and apparel. The comics acted as a visual storytelling device for each brew and were deployed to social media to promote the launch.

What we did

Character Development
Beer Label Illustrations
Social Promotion
Apparel Design

Prairie pirate beer label illustration series

prairie pirate beer label concept sketches

Our Approach

To create the Prairie Pirate character we drew inspiration from the Old West. The result was a rugged and mysterious outlaw that traveled across the Prairies on a beat-up steam locomotive, robbing and brewing as he went. We used a gritty, textured illustration style to add character to the beer labels and to create a vintage feeling consistent with the theme.

Prairie pirate beer label illustrations

It has been a pleasure to work with Grant. Bringing an idea to life is no easy task, but Grant is able to do this with ease. From concept to finished product, Grant is professional, solves problems, provides timely updates and is incredibly adaptable. We are thrilled with the work completed and are excited for future projects with Grant!

– Mark Boulter, Marketing Directory | Ribstone Creek (Edgerton, Alberta)
Prairie pirate cowboy on raft beer illustrations
priaire pirate social media comic storyboard
Prairie pirate apparel illustration concepts

Apparel Design

Another aspect of the Prairie Pirate series was to develop a line of apparel. We created a series of concepts sketches that paired traditional western and brewery imagery. The top designs were then refined for screen-printing and the result was a gritty line of apparel, consistent with the Prairie Pirate beers.

prairie pirate train bottle apparel illustration

Logo Collection

Our Approach

For every logo design project, our process starts with understanding our clients’ specific needs and goals. Our approach is then strategically tailored to solving those goals. We do this through purposeful design that is based on solid design fundamentals. You can read more about these principles in our article 6 tips for a great logo design. Below is our logo design collection featuring clients from a variety of industries around the world.

Clients

Brewster | Craft Brewery
ShotCo | Juice Bar
Safesite | Construction Safety App
Mark V | Audio Systems
Antenna Coffee | Coffee Shop
High Mountain Holdings | Financial Holdings
Wild Pawz | Pet Store
Barn Door Brewing | Craft Brewery
Sweater Barn | Custom Hockey Jerseys
Intercept | Advertising Agency
Twil Travel | Travel Planner

brewster brewery logo design
icon logo designs
High mountain holdings logo design
wild paws pet store branding system
barn door brewing hand drawn logo
modern logo designs
twil travel logo design

Magic Waters Brewpub

The challenge

Faced with the challenge of penetrating an oversaturated craft beer market, the Florida-based brewpub approached us to develop a unique brand identity. They wanted an identity that would match the rustic vibe of the restaurant’s interior, while still feeling interesting, approachable and memorable.

What we did

Brand Identity
Mascot Illustrations
Beer Logos
Brand Guidelines
Website Design & Development
Social Media Templates

magic waters restaurant brand identity system
magic waters palm tree beach illustration

Our Approach

Our solution included a complete series of brewery/restaurant themed character illustrations paired with rustic imagery. We developed eye-catching logos for over a dozen beers, a user-friendly website and social templates to make promotion upcoming events and specials easy-breezy.

Magic Waters brand illustrations
magic waters brewery business cards
magic waters brewery responsive website design
Magic waters beer logo illustration set

Headstone Brand

The challenge

Based in Toronto, Headstone Brand is a unique apparel company that is reviving defunct brands of the past. They focus on companies that had noteworthy stories, whether through commercial success, an association with famous individuals, or innovations which advanced their respective fields. We were tasked with bringing these unique stories to life in a full line of apparel illustrations. The challenge was to pay tribute to the bygone brands while still appealing to a modern audience.

What we did

Apparel Illustration
T-Shirt Design
Logo Refresh

headstone brand apparel illustrations

Our Approach

Due to the historic nature of the featured companies, we started by thoroughly researching the brands and learning their stories. We then pinpointed the most interesting aspects of the companies and created concepts sketches for the recommended executions. The final result was a series of apparel illustrations that were visually eye-catching and told a narrative. Crisp lines paired with a distressed texture created a balance between modern and vintage.

Imperial airways t-shirt design process
Delahaye racing t-shirt design

In selecting a graphic designer to support Headstone Brand’s vintage-style graphic tee business, I sought someone possessing not only proven design talent and judgement, but also an ability to produce excellent work on tight timelines and budgets. Grant Burke’s artistic and technical abilities are matched by his efficiency, communication skills and overall professionalism, making collaboration a breeze. I look forward to working with Grant on our upcoming range of new styles.

– Boris Paisley, Founder | Headstone Brand (Toronto, Ontario)
Dumont television network t-shirt illustration
Reach athletics baseball shirt illustration