Fact: hiring a graphic designer can be overwhelming, particularly if you’re not extremely well-versed in the intricacies, of, well, graphic design. But it doesn’t have to feel like a quest to the ends of the earth. As with anything else, as long as you have an understanding of what needs doing and what to look for, you’re well on your way to choosing the right designer—not to mention, one who will choose you back!
Consider the following 4 tips to help you hire the graphic designer best-suited to your unique needs:
1. Know what you want
No outside source can tell you what makes a good designer for you personally. It’s important to be very clear about your expectations and what you’d like to achieve, otherwise you won’t be capable of explaining what you’re after to anyone else. If you’re stuck on this first crucial step, take a step back and have a look at the requirements of your business for clarity: knowing where your business stands versus where you want it to be after investing in graphic design services is key to the success of the whole process!
2. Know your budget
Once your goals are clear, it’s integral that you figure out how much of a financial investment you can make in the realization of said goals. Regardless of your vision for your company, hiring a designer you can afford and who also fulfills your needs is key. Having a clear idea of the amount of money you can allocate to your company’s graphic design elements will go a long way toward helping you filter out designers who are simply not compatible with your budget.
3. Generate a design brief
While having a nice, clear understanding of your expectations is an excellent preliminary, making them palatable and comprehensible to other people (i.e. would-be designers) in the form of a design brief is necessary! An effective design brief lays out your important company details (vision, mission, goals), your target audience, your graphic design expectations, and your estimated budget. Not only will such a document be invaluably helpful to any designer you hire, but simply creating one can be a surprisingly helpful exercise for you as well!
4. Choose a compatible designer
Since the graphic design market is pretty saturated these days, you’ll probably have to sift through design companies to find the best match for your purposes. Most agree that a company’s portfolio is the best indicator of their skill level and style. Based on portfolios alone, you should be able to filter out about a third of potential choices to come up with a shortlist. It may also be worth scrolling through a company’s testimonial section if they have one. Client testimonials are often a great way of gauging design ability, as well as what they’re like to work with!
Clarity around your company’s goals and budget is half the battle. If you get all your proverbial ducks in a row before setting out to find that ideally suited designer, you’re sure to save yourself and any designers under consideration loads of valuable time and effort—and you’ll achieve your goals that more efficiently!