In an age where even the most obscure industries are fiercely competitive, it’s more important than ever to develop a strong brand identity. Customers interact with your brand across a countless number of platforms and a logo simply isn’t enough. Your branding needs to showcase a strong visual system, be relevant, memorable and portray your company values. If done right, a brand has the power to create life-long customers that not only love your brand, but want to tell everyone else how great it is.
For established brands that aren’t meeting their full potential, we can make recommendations to get you back on track or if needed, overhaul your entire identity with a brand refresh. It’s never too early or too late to demand more from your branding.
Strategy is the foundation that all good branding projects are built on. We’ll collaborate with you to define your target audience, goals and opportunities – ensuring that all future design work is purposeful.
Also known as a brand identity, this is the visual system for your brand, including the logo, colour palette, typography, and secondary brand elements.
We always recommend developing a full brand identity rather than just a logo. But, for those who aren’t quite ready, a standalone logo is a great first step into the world of branding.
This technical manual is the foundation for your visual identity and acts as a guide for developing on-brand materials in the future. It outlines all of your core branding elements and takes the guess work out of future design work.
Once your initial brand identity has been developed, we can help build a library of branded photography, illustrations, iconography or patterns.
We’ll turn your branding into business cards, brochures, postcards, signage, booklets, vehicle wraps or any other design applications you want.