Illustration

It’s not About “Pretty Pictures”

Illustration can add an extra level of personality to elevate your brand above the competition. We can dream up styles and create designs that are impossible to achieve in traditional mediums like photography. It’s the perfect solution when a photoshoot doesn’t make sense financially or you can’t find the right stock photos to match your vision.

Sometimes, clients hear the word “illustration” and get scared off because they’re afraid it could make their branding look childish. In reality, illustration can do just the opposite; it’s simply a term that encompasses a vast array of styles to select from. Whether you’re eager to lend a hyper-colourful edge to your art studio supply company or fixed on promoting your architectural firm with a dash of elegant linework, our team can make it happen. Illustration is a technique that’s extremely versatile and, depending on the style, colours, and usage, can portray a wide range of messages. For example, the subtle use of modern, geometric illustrations can make a brand feel very refined, whereas loose and colourful illustrations can invoke a sense of playfulness.

Capabilities

Beer Labels

It’s a competitive industry and with new microbreweries popping up everyday it’s essential to make your brand stand out on the shelf. Whether it’s a fully-illustrated can wrap or a subtle icon, illustration can propel your packaging above the other brands.

Packaging

Illustration can make your product packaging pop. Attention-grabbing imagery can ensure your product is easy to identify and doesn’t get lost in the crowd.

Apparel

From one-off shirt illustrations for a special occasion to a full line of apparel, we create must-have designs ready for screen printing.

Posters

Posters are a great opportunity for both highly-detailed or simple illustrations because of its large scale.

Infographic

Illustrations work great for infographics because of the ability to create very specific imagery and to tell a story. We can create complex infographic illustrations or smaller elements to be used within a larger piece.

Custom Illustration

The sky is the limit for illustration – we’re always looking to collaborate with you to create one-of-a-kind illustrations that are sure to stand out.

 

Stand Out for the Right Reasons

We won’t simply come up with something pretty and slap it on your merchandising – that’s not how good design sense works. Instead, we’ll work with you in a manner that respects your feedback, creating mock-ups that you can select from based on our initial discussions. Then, we resume working while remaining receptive to your input, though note that substantial changes might not be possible later in the process. It’s best to get involved with us early on during conceptual aspects of creating your illustration, when everything from specific linework to font style, pointing and weighting can be altered. Our goal is to help your brand stand out for the right reasons – as something unique, interesting, and ever-so tempting.

Ready to get started on creating some beautiful, engaging illustrations with us? So are we! Feel free to chat with us anytime, and we’ll be happy to brainstorm some ideas with you.

 

Book a FREE 30 minute 
illustration strategy session

Want to learn more about how you can engage your audience and make your branding memorable? Book a free 30 minute session and we’ll discuss your project needs and how illustration can help your business. At the end you’ll have a clear roadmap for success.

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Frequently Asked Questions

What is your illustration process?

All of our illustration projects start with a discovery process where we will discuss the project goals and the desired style. We will then submit a rough sketch of the illustration to the client for approval before moving onto the full illustration. Once the full illustration is complete, there will be two rounds of revisions (as needed) and the final illustrations will be prepped for end-use.

How will I know what the final illustration will look like?

Every illustration project starts with a rough sketch and style examples that ensure everyone is on the same page moving forward. Clients can provide their own references at the start of a project if a specific style is desired. We will always let you know if we cannot achieve a requested style.

What style(s) of illustration do you offer?

Please review our case studies and Illustration Collection for examples of past projects. We also have the ability to match other illustration styles and will let you know based on your examples, if a style can be achieved or not.

Are your illustrations drawn by hand or on the computer?

Grant started as a traditional artist and always starts projects with a pencil and paper. The sketches will then be coloured and refined further on the computer.